1st Choice Leadership
1st Choice Commercial Roofing is owned and operated by business partners Martin Morales and Christopher Rochester. With nearly 30 years combined experience in the roofing and construction industry, Chris and Martin hand select and thoroughly train each team member to provide tough, durable workmanship as well as efficient and thorough customer service.
About Our Team
Co-founder and owner, Chris Rochester has over a decade of experience in the home builder, renovation, and roofing industry, having launched his career in early 2004. He has extensive experience designing and constructing beautiful new homes, overseeing home improvement and residential repair projects, and managing both big and small construction sites. His keen eye for detail, elite planning and organizational skills, and experience in real estate investment and consulting, make him a valuable resource and adviser for 1st Choice clients.
Co-founder and owner, Martin Morales has been working in the construction industry since 2008. A devoted family man, Martin ensures that all 1st Choice clients are treated with the same respect and consideration he’d wish for his own family.
Having started from the ground floor working for both local and national home builders and neighborhood developers, Martin saw firsthand how poorly trained and managed many construction employees were. He also witnessed the lack of service and unprofessional treatment many customers experienced. As Martin moved up and gained more and more experience in the industry, he became determined to found a company that would redefine home improvement and renovation, and truly make a difference in the Greater Houston community.